Packaging is one of the most pervasive artefacts of contemporary life. More than a container, it is a communicative, cultural, and technological interface that shapes how products are perceived, consumed, and valued.
Research Topics
The theoretical and critical framework of the platform, outlining the areas of inquiry that guide research and innovation in the packaging sector.
Through an interdisciplinary approach, it explores packaging as a complex and systemic artefact, the integration of smart technologies, strategies for sustainability and circularity, transformations in production and distribution chains, as well as the interactions between cultural identity, local areas and global markets.
The topics addressed reflect the main current research trajectories and are set to expand over time, in line with the sector’s evolution and the industrial, technological and socio-ecological challenges it faces.
This section provides the conceptual foundations for understanding the dynamics shaping contemporary packaging, helping to build an integrated and forward-looking vision of the project.
Technologies
The main technological innovations characterising smart packaging are presented in a taxonomy organised by category (active, connected, and intelligent packaging) and based on the needs each solution meets.
Sustainability and Circularity
Sustainability and circularity define the foundation of responsible packaging, no longer just a container but a system designed to preserve ecosystems, support communities, and enable long-term innovation across the entire value chain.
Fashion and Made in Italy
Fashion and Made in Italy are bound by creativity, craftsmanship, and cultural identity. Packaging connects these dimensions: it addresses the challenges of global fashion supply chains while enhancing the authenticity and value of Italian production, linking products, brands, and territories.
E-Commerce
E-commerce has brought about a profound transformation in the packaging sector, influencing every stage of the process, from design to logistics. Packaging is a crucial point of contact between digital platforms, physical products and the sustainability challenges posed by last-mile delivery.
Intellectual Property
From the perspective of continuous innovation, Intellectual Property serves a dual function: on one hand, it is a tool for recognising the value generated by R&D investment; on the other, it is a source of strategic knowledge, because analysing third-party filings (competitive intelligence, freedom to operate, technology mapping) makes it possible to anticipate trends, players and technology trajectories in a sector.