The Packaging to Come: Scenarios and Strategies for a Circular and Sustainable Made in Italy
Il packaging che verrà: scenari e strategie per un Made in Italy circolare e sostenibile
At the Made in Italy Innovation Forum, hosted at Villa Erba in Cernobbio, the talk explores packaging as a strategic infrastructure for the circular and sustainable transition of Italian manufacturing. Through emerging scenarios, design trajectories and new responsibilities for industrial design, the contribution examines packaging as a material, communicative and systemic device able to connect innovation, supply chains, sustainability and Made in Italy value.
Al Made in Italy Innovation Forum, ospitato a Villa Erba a Cernobbio, l’intervento propone una lettura del packaging come infrastruttura strategica per la transizione circolare e sostenibile del sistema produttivo italiano. Attraverso scenari emergenti, traiettorie progettuali e nuove responsabilità per il design industriale, il contributo approfondisce il ruolo del packaging come dispositivo materiale, comunicativo e sistemico, capace di connettere innovazione, filiera, sostenibilità e valore Made in Italy.
Date
2025-06-26
Location
Villa Erba, Cernobbio (CO)
Event
Made in Italy Innovation Forum