Guidelines


Operational tools that translate the Observatory’s analytical knowledge base into design-oriented guidance for designers and companies, supporting the development of innovative, responsible packaging solutions aligned with the challenges of transition. 

The toolkit consists of 33 guidelines, organised into 8 areas of responsibility that reflect the main domains of packaging impact within the extended system: from product performance to brand communication, from supply chain management to end-user experience, up to environmental, social, and territorial implications.

Rather than prescribing predefined solutions, the Guidelines provide decision-making frameworks for assessing materials, morphologies, digital technologies, life cycle impacts, and alignment with the regulatory framework.

The section is intended for those who aim to develop packaging solutions capable of supporting the sector's circular and digital transition, integrating design responsibility, technological innovation, and a systemic vision.

05. Improving Product Preservation and Extending its Shelf-Life  05. Migliorare la conservazione del prodotto ed estenderne la durabilità Read all
08. Enhancing Decision-Making Intelligence  08. Potenziare l 'intelligenza decisionale Read all
11. Optimising Logistics, Transport, Storage, and Last-Mile Delivery 11. Ottimizzare la logistica, il trasporto, lo stoccaggio e la consegna dell 'ultimo miglio Read all
12. Facilitating Shelf Planning and Replenishment Operations 12. Facilitare le operazioni di pianificazione e rifornimento degli scaffali Read all
13. Simplifying and Dematerialising Sales Operations 13. Semplificare e dematerializzare le operazioni di vendita Read all
14. Enhancing Point-of-Sale Experience  14. Migliorare l 'esperienza nel punto vendita Read all
27. Integrating Multi-functionality into Packaging 27. Integrare la multifunzionalità nell 'imballaggio Read all
28. Optimising Packaging Structure and Material 28. Ottimizzare struttura e materiali degli imballaggi Read all