Guidelines


    Operational tools that translate the Observatory’s analytical knowledge base into design-oriented guidance for designers and companies, supporting the development of innovative, responsible packaging solutions aligned with the challenges of transition. 

    The toolkit consists of 33 guidelines, organised into 8 areas of responsibility that reflect the main domains of packaging impact within the extended system: from product performance to brand communication, from supply chain management to end-user experience, up to environmental, social, and territorial implications.

    Rather than prescribing predefined solutions, the Guidelines provide decision-making frameworks for assessing materials, morphologies, digital technologies, life cycle impacts, and alignment with the regulatory framework.

    The section is intended for those who aim to develop packaging solutions capable of supporting the sector's circular and digital transition, integrating design responsibility, technological innovation, and a systemic vision.

    01. Communicating Product Characteristics and Digital ID 01. Comunicare le caratteristiche del prodotto e la sua identità digitale Read all
    04. Protecting from Tampering, Theft and Product Switching  04. Proteggere da manomissione, furto e sostituzione del prodotto Read all
    05. Improving Product Preservation and Extending its Shelf-Life  05. Migliorare la conservazione del prodotto ed estenderne la durabilità Read all
    06. Enhancing Brand Communication and Customer Loyalty  06. Migliorare la comunicazione del marchio e la fidelizzazione della clientela Read all
    07. Protecting from Counterfeiting 07. Proteggere dalla contraffazione Read all
    08. Enhancing Decision-Making Intelligence  08. Potenziare l 'intelligenza decisionale Read all
    09. Enabling Track and Trace Systems 09. Abilitare sistemi di tracciabilità Read all
    16. Adopting User Engagement, Gamification and Reward Systems  16. Adottare strategie di user engagement, gamification e sistemi di ricompensa Read all
    18. Enhancing Unboxing Experience  18. Migliorare l 'esperienza di unboxing Read all
    20. Simplifying Product Re-Sale and Return 20. Semplificare la rivendita e il reso dei prodotti Read all
    22. Promoting Awareness of Diversity, Equity, Inclusion and Other Social Issues 22. Promuovere la consapevolezza su diversità, equità, inclusione e altre questioni sociali Read all
    23. Communicating Made in Italy Certifications 23. Comunicare le certificazioni Made in Italy Read all