Guidelines


    Operational tools that translate the Observatory’s analytical knowledge base into design-oriented guidance for designers and companies, supporting the development of innovative, responsible packaging solutions aligned with the challenges of transition. 

    The toolkit consists of 33 guidelines, organised into 8 areas of responsibility that reflect the main domains of packaging impact within the extended system: from product performance to brand communication, from supply chain management to end-user experience, up to environmental, social, and territorial implications.

    Rather than prescribing predefined solutions, the Guidelines provide decision-making frameworks for assessing materials, morphologies, digital technologies, life cycle impacts, and alignment with the regulatory framework.

    The section is intended for those who aim to develop packaging solutions capable of supporting the sector's circular and digital transition, integrating design responsibility, technological innovation, and a systemic vision.

    13. Simplifying and Dematerialising Sales Operations 13. Semplificare e dematerializzare le operazioni di vendita Read all
    14. Enhancing Point-of-Sale Experience  14. Migliorare l 'esperienza nel punto vendita Read all
    15. Ensuring Accessibility through an Inclusive Lens 15. Garantire l’accessibilità in chiave inclusiva Read all
    16. Adopting User Engagement, Gamification and Reward Systems  16. Adottare strategie di user engagement, gamification e sistemi di ricompensa Read all
    17. Providing Instructions for Product and Packaging Use, Reuse and End-of-Life Management  17. Fornire istruzioni per l 'uso, il riutilizzo e la gestione del fine vita di prodotto e confezione Read all
    18. Enhancing Unboxing Experience  18. Migliorare l 'esperienza di unboxing Read all
    19. Facilitating Ready-to-Use and On-the-Go Consumption  19. Facilitare il consumo immediato e in mobilità Read all
    20. Simplifying Product Re-Sale and Return 20. Semplificare la rivendita e il reso dei prodotti Read all
    21. Communicating Product Social Impact 21. Comunicare l 'impatto sociale del prodotto Read all
    22. Promoting Awareness of Diversity, Equity, Inclusion and Other Social Issues 22. Promuovere la consapevolezza su diversità, equità, inclusione e altre questioni sociali Read all
    23. Communicating Made in Italy Certifications 23. Comunicare le certificazioni Made in Italy Read all
    24. Supporting Local Production Systems 24. Sostenere i sistemi di produzione locali Read all