Netto with Digimarc

Netto Marken-Discount integrates an invisible packaging label to digitalize traceability and information across the product lifecycle, simplifying logistics and sales.

In 2020 in Germany, Netto Marken-Discount introduced an invisible packaging label readable by scanners and smartphone apps. The digital coding across all sides streamlines packaging, traceability, consumer support, and correct recycling, optimizing logistics and sales. It meets the needs “Sale Operations Simplification and Dematerialisation” and “Facilitating Recycling and Optimising Waste Disposal”.

Netto Marken-Discount integra un’etichetta invisibile nel packaging per digitalizzare tracciabilità e informazioni lungo tutto il ciclo del prodotto, semplificando logistica e vendita.

Nel 2020 in Germania, Netto Marken-Discount ha introdotto un’etichetta invisibile integrata nel packaging leggibile da scanner e app per smartphone. La codifica digitale su tutti i lati semplifica confezionamento, tracciabilità, supporto al consumatore e riciclo corretto, ottimizzando logistica e vendite. Risponde ai need  “Sale Operations Simplification and Dematerialisation” e “Facilitating Recycling and Optimising Waste Disposal”.
Material Suppliers

Netto Marken-Discount, Digimarc Corporation

Year

2020

Country
Reference Sector
Target Market
Project Type

Commercialised Solution

Project Focus
Circular Economy Strategy
Smart Domain
Technological Component
Specific Technology
Material Family
Packaging Production Processes