Milk Packaging

    Yili Weikezi transforms milk cartons into an interactive AR and voice experience. Consumers can play with customizable planets and record their own voiceprints.

    In 2017, Yili Weikezi launched 240ml cartons in China with four flavors, each associated with an audio message from singer Han Lu. Scanning the voiceprint via an app activates an AR game with floating planets, personalized sounds, and the ability to record your own shareable voiceprints. 
    Yili Weikezi trasforma le confezioni di latte in un’esperienza interattiva AR e vocale. I consumatori possono giocare con pianeti personalizzabili e registrare le proprie impronte vocali.

    Nel 2017, in Cina, Yili Weikezi ha lanciato scatole da 240 ml con quattro gusti, ciascuna associata a un messaggio audio del cantante Han Lu. Scansionando l’impronta vocale tramite app, si attiva un gioco AR con pianeti fluttuanti, suoni personalizzati e possibilità di registrare proprie impronte vocali condivisibili. 
    Material Suppliers

    Yili Weikezi

    Year

    2017

    Country
    China
    Reference Sector
    Beverage
    Target Market
    B2C
    Project Type

    Commercialised Solution

    Project Focus
    Project Impact
    16. Adopting User Engagement, Gamification and Reward Systems 
    Circular Economy Strategy
    —
    Smart Domain
    Connected Packaging
    Technological Component
    Data Carrier
    Specific Technology
    WebAR code
    Morphological Family
    Liquid Carton Containers
    Material Family
    Multilayer Structures
    Packaging Production Processes
    —
    Source link
    http://www.yili.com/en/index