Kenwood Vineyards
Kenwood Vineyards turns each bottle into an immersive digital experience. Through QR codes, consumers discover the wine’s story and receive exclusive content that strengthens loyalty, engagement, and sales.
Kenwood Vineyards, launched in 2013 in the United States by Jack London and Amy Schraub, provides a digital experience via QR codes that tells the author’s story and showcases behind-the-scenes vineyard and wine production. Each scan reveals tasting notes, harvest date, composition, and production techniques, along with exclusive food pairings and recipes. Bottles become direct sales points and loyalty tools, addressing the needs of Product Characteristics and Digital ID Information, Brand Communication and Loyalty Improvement, and Sale Operations Simplification and Dematerialisation.
Kenwood Vineyards, launched in 2013 in the United States by Jack London and Amy Schraub, provides a digital experience via QR codes that tells the author’s story and showcases behind-the-scenes vineyard and wine production. Each scan reveals tasting notes, harvest date, composition, and production techniques, along with exclusive food pairings and recipes. Bottles become direct sales points and loyalty tools, addressing the needs of Product Characteristics and Digital ID Information, Brand Communication and Loyalty Improvement, and Sale Operations Simplification and Dematerialisation.
Kenwood Vineyards trasforma ogni bottiglia in un’esperienza digitale
immersiva. Grazie al QR code, i consumatori scoprono la storia del vino e
ricevono contenuti esclusivi che rafforzano fedeltà, engagement e
vendite.
Kenwood Vineyards, lanciato nel 2013 negli Stati Uniti da Jack London Vineyard e Amy Schraub, offre ai consumatori un’esperienza digitale tramite QR code che racconta la storia dell’autore e mostra il dietro le quinte del ranch e della produzione del vino. Ogni scansione svela note di degustazione, data di vendemmia, composizione e tecniche di produzione, oltre ad abbinamenti gastronomici e ricette esclusive. Le bottiglie diventano punti vendita diretti e strumenti di fidelizzazione, rispondendo ai need di Product Characteristics and Digital ID Information, Brand Communication and Loyalty Improvement e Sale Operations Simplification and Dematerialisation.
Kenwood Vineyards, lanciato nel 2013 negli Stati Uniti da Jack London Vineyard e Amy Schraub, offre ai consumatori un’esperienza digitale tramite QR code che racconta la storia dell’autore e mostra il dietro le quinte del ranch e della produzione del vino. Ogni scansione svela note di degustazione, data di vendemmia, composizione e tecniche di produzione, oltre ad abbinamenti gastronomici e ricette esclusive. Le bottiglie diventano punti vendita diretti e strumenti di fidelizzazione, rispondendo ai need di Product Characteristics and Digital ID Information, Brand Communication and Loyalty Improvement e Sale Operations Simplification and Dematerialisation.
Material Suppliers
Jack London Vineyard, Kenwood Vineyards, Amy Schraub, Blue Bite
Year
2013
Project Type
Commercialised Solution
Project Impact
Circular Economy Strategy
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