Kellog’s Brain games
Kellogg’s Brain Games transforms packaging into an AR educational experience. Children participate in mini-games and interactive quizzes by scanning the packaging.
In 2018, Kellogg’s, in collaboration with Blippar, launched an AR app in the UK connected to promotional cereal packaging. Children scan the packaging to collect virtual objects, participate in mini-games on rhythm, reflexes, and math, and complete a final educational quiz. It addresses the need for user engagement, gamification, and reward system applications, stimulating learning, fun, and interaction through interactive and engaging digital experiences.
In 2018, Kellogg’s, in collaboration with Blippar, launched an AR app in the UK connected to promotional cereal packaging. Children scan the packaging to collect virtual objects, participate in mini-games on rhythm, reflexes, and math, and complete a final educational quiz. It addresses the need for user engagement, gamification, and reward system applications, stimulating learning, fun, and interaction through interactive and engaging digital experiences.
Kellogg’s Brain Games trasforma il packaging in un’esperienza educativa AR. I bambini partecipano a mini-giochi e quiz interattivi scansionando le confezioni.
Nel 2018, nel Regno Unito, Kellogg’s in collaborazione con Blippar ha lanciato un’app AR collegata alle confezioni promozionali di cereali. I bambini, scansionando i packaging, raccolgono oggetti virtuali, partecipano a mini-giochi su ritmo, riflessi e matematica, e completano un quiz educativo finale. Risponde al need user engagement, gamification and reward system application, stimolando l’apprendimento, il divertimento e l’interazione attraverso esperienze digitali interattive e coinvolgenti.
Nel 2018, nel Regno Unito, Kellogg’s in collaborazione con Blippar ha lanciato un’app AR collegata alle confezioni promozionali di cereali. I bambini, scansionando i packaging, raccolgono oggetti virtuali, partecipano a mini-giochi su ritmo, riflessi e matematica, e completano un quiz educativo finale. Risponde al need user engagement, gamification and reward system application, stimolando l’apprendimento, il divertimento e l’interazione attraverso esperienze digitali interattive e coinvolgenti.
Material Suppliers
Kellog’s, Blippar
Year
2018
Project Type
Commercialised Solution