Global Digital Fashion Collection
An immersive experience merging fashion and augmented reality.
In 2022 in the UK, Snapchat partnered with H&M to launch a digital collection powered by the Snap Camera. Using augmented reality, users can virtually try on clothes, personalize their outfits, and share unique digital looks on social media. The initiative addresses the need for User Engagement, Gamification and Reward System Application, creating an interactive and entertaining experience that strengthens the bond between brand and consumer.
In 2022 in the UK, Snapchat partnered with H&M to launch a digital collection powered by the Snap Camera. Using augmented reality, users can virtually try on clothes, personalize their outfits, and share unique digital looks on social media. The initiative addresses the need for User Engagement, Gamification and Reward System Application, creating an interactive and entertaining experience that strengthens the bond between brand and consumer.
Un’esperienza immersiva che unisce moda e realtà aumentata.
Nel 2022 nel Regno Unito, Snapchat ha collaborato con H&M per lanciare una collezione digitale accessibile tramite la Fotocamera Snap. Grazie alla realtà aumentata, gli utenti possono provare virtualmente i capi, personalizzare i propri look e condividere outfit digitali unici sui social. Il progetto risponde al need User Engagement, Gamification and Reward System Application, offrendo un’esperienza interattiva e coinvolgente che rafforza la connessione tra brand e consumatore.
Nel 2022 nel Regno Unito, Snapchat ha collaborato con H&M per lanciare una collezione digitale accessibile tramite la Fotocamera Snap. Grazie alla realtà aumentata, gli utenti possono provare virtualmente i capi, personalizzare i propri look e condividere outfit digitali unici sui social. Il progetto risponde al need User Engagement, Gamification and Reward System Application, offrendo un’esperienza interattiva e coinvolgente che rafforza la connessione tra brand e consumatore.
Material Suppliers
H&M, Snapchat, Institute of Digital Fashion
Year
2022
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Specific Technology
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Morphological Family
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Material Family
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