DYNE
DYNE integrates NFC technology to provide a personalized and informative digital experience for each garment.
In 2016, in the United States, Bevans collaborated with Blue Bite to embed a NFC-based digital identity in every product, allowing customers to access detailed information about the materials, manufacturing techniques, and enhanced functionalities. The digital experience also communicates the DYNE brand philosophy and includes multimedia content, such as curated SoundCloud playlists, enriching the interaction with the product. The project addresses the needs Product Characteristics and Digital ID Information and User Engagement, Gamification and Reward System Application.
In 2016, in the United States, Bevans collaborated with Blue Bite to embed a NFC-based digital identity in every product, allowing customers to access detailed information about the materials, manufacturing techniques, and enhanced functionalities. The digital experience also communicates the DYNE brand philosophy and includes multimedia content, such as curated SoundCloud playlists, enriching the interaction with the product. The project addresses the needs Product Characteristics and Digital ID Information and User Engagement, Gamification and Reward System Application.
DYNE integra tecnologie NFC per offrire un’esperienza digitale personalizzata e informativa legata a ciascun capo.
Nel 2016 negli Stati Uniti, Bevans ha collaborato con Blue Bite per incorporare in ogni prodotto un’identità digitale tramite NFC, consentendo ai clienti di accedere a informazioni dettagliate sui materiali, le tecniche di fabbricazione e le funzionalità dell’indumento. L’esperienza digitale comunica anche la filosofia del marchio e include contenuti multimediali come playlist SoundCloud dedicate, arricchendo l’interazione con il prodotto. Il progetto risponde ai need Product Characteristics and Digital ID Information e User Engagement, Gamification and Reward System Application.
Nel 2016 negli Stati Uniti, Bevans ha collaborato con Blue Bite per incorporare in ogni prodotto un’identità digitale tramite NFC, consentendo ai clienti di accedere a informazioni dettagliate sui materiali, le tecniche di fabbricazione e le funzionalità dell’indumento. L’esperienza digitale comunica anche la filosofia del marchio e include contenuti multimediali come playlist SoundCloud dedicate, arricchendo l’interazione con il prodotto. Il progetto risponde ai need Product Characteristics and Digital ID Information e User Engagement, Gamification and Reward System Application.
Material Suppliers
DYNE Blue Bite
Year
2016
Project Type
Commercialised Solution
Project Impact
Morphological Family
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Material Family
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Packaging Production Processes
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