Digital Product ID
A digital label that combines authenticity, transparency, and brand engagement.
In 2019, in the United States, Polo Ralph Lauren launched the Digital Product ID project, applying QR code labels to its apparel collections. By scanning the code, consumers can verify product authenticity and access personalized content such as supply chain insights and styling suggestions. Each item becomes a connected “digital product,” enhancing both customer experience and operational efficiency. The initiative addresses the needs Product Characteristics and Digital ID Information, Tracking and Traceability, and User Engagement, Gamification and Reward System Application, strengthening transparency and loyalty.
Un’etichetta digitale che unisce autenticità, trasparenza e interazione con il brand.
Nel 2019 negli Stati Uniti, Polo Ralph Lauren ha introdotto il progetto Digital Product ID, applicando etichette con QR code ai propri capi. Scansionandole, i consumatori possono verificare l’autenticità del prodotto e accedere a contenuti personalizzati, come informazioni sulla filiera e suggerimenti di stile. Ogni capo diventa così un “digital product” connesso, che migliora l’esperienza d’acquisto e la gestione della supply chain. Il progetto risponde ai need Product Characteristics and Digital ID Information, Tracking and Traceability e User Engagement, Gamification and Reward System Application, valorizzando fiducia e coinvolgimento.
Material Suppliers
Ralph Lauren
Year
2019
Project Type
Commercialised Solution
Project Impact