Crocs Virtual Store
A virtual experience blending fashion and entertainment to engage the community in an immersive way.
In 2022 in the USA, Crocs partners with rapper Saweetie to design custom Jibbitz charms and launches an interactive virtual store on the Obsess metaverse platform. The digital space lets users explore, personalise and interact with products playfully, strengthening brand connection. The initiative addresses the needs User Engagement, Gamification and Reward System Application and Brand Communication and Loyalty Improvement.
In 2022 in the USA, Crocs partners with rapper Saweetie to design custom Jibbitz charms and launches an interactive virtual store on the Obsess metaverse platform. The digital space lets users explore, personalise and interact with products playfully, strengthening brand connection. The initiative addresses the needs User Engagement, Gamification and Reward System Application and Brand Communication and Loyalty Improvement.
Un’esperienza virtuale che unisce moda e intrattenimento per coinvolgere la community in modo immersivo.
Nel 2022 negli USA Crocs collabora con la rapper Saweetie per creare ciondoli Jibbitz personalizzati e lancia un negozio virtuale interattivo sulla piattaforma metaverse Obsess. L’ambiente digitale permette agli utenti di esplorare, personalizzare e interagire con i prodotti in modo ludico, rafforzando il legame con il brand. L’iniziativa risponde ai need User Engagement, Gamification and Reward System Application e Brand Communication and Loyalty Improvement.
Nel 2022 negli USA Crocs collabora con la rapper Saweetie per creare ciondoli Jibbitz personalizzati e lancia un negozio virtuale interattivo sulla piattaforma metaverse Obsess. L’ambiente digitale permette agli utenti di esplorare, personalizzare e interagire con i prodotti in modo ludico, rafforzando il legame con il brand. L’iniziativa risponde ai need User Engagement, Gamification and Reward System Application e Brand Communication and Loyalty Improvement.
Material Suppliers
Obsess, Crocs
Year
2022
Project Type
Concept
Project Impact
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