Antchain

    Nike and AntChain test blockchain-powered product traceability through NFC chips embedded in shoes.


    AntChain, the blockchain division of Ant Group, partnered with Nike to pilot an innovative traceability system using NFC and blockchain. Consumers can access product origin data by tapping their smartphone on the shoes, viewing authenticated details like style, warehouse, and shipping date. This technology enhances transparency and trust, marking a new frontier in supply chain management.
    Nike e AntChain sperimentano la blockchain per tracciare l’origine dei prodotti tramite chip NFC integrati nelle scarpe.


    AntChain, divisione blockchain di Ant Group, ha collaborato con Nike per testare un sistema innovativo di tracciabilità basato su chip NFC e blockchain. I consumatori possono accedere ai dati di origine dei prodotti toccando le scarpe con lo smartphone, visualizzando informazioni autenticate come stile, magazzino e data di spedizione. Questa tecnologia aumenta la trasparenza e la fiducia, offrendo una nuova frontiera nella gestione della supply chain.
    Material Suppliers

    AntGroup Nike

    Year

    2023

    Country
    Taiwan
    Reference Sector
    FashionE-Commerce
    Target Market
    B2C
    Project Type

    Commercialised Solution

    Project Focus
    Project Impact
    01. Communicating Product Characteristics and Digital ID09. Enabling Track and Trace Systems04. Protecting from Tampering, Theft and Product Switching07. Protecting from Counterfeiting
    Circular Economy Strategy
    R1 RethinkR2 Reduce
    Smart Domain
    Connected Packaging
    Technological Component
    Data Carrier
    Specific Technology
    BlockchainNFC TagsIoT (Internet of Things )QR-Code
    Morphological Family
    —
    Material Family
    —
    Packaging Production Processes
    —
    Source link
    https://daoinsights.com/news/antchain-and-nike-pilot-new-traceability-solution-on-618/