Amazon AR

    Amazon transforms packaging into an interactive AR experience with “Amazon Augmented Reality.”

    With “Amazon Augmented Reality,” Amazon reimagines packaging by making it interactive through augmented reality. By scanning QR codes on boxes, users can animate printed graphics—turning a pumpkin into a virtual lantern or a box into an AR car. This innovation combines sustainability, creativity, and entertainment, making the unboxing experience more engaging and memorable.

    Amazon trasforma gli imballaggi in un 'esperienza AR interattiva con “Amazon Augmented Reality”.

    Con “Amazon Augmented Reality”, Amazon reinventa gli imballaggi rendendoli interattivi attraverso la realtà aumentata. Scansionando i codici QR sulle scatole, gli utenti possono animare le immagini stampate, trasformando una zucca in una lanterna virtuale o una scatola in un’auto AR. Questa innovazione combina sostenibilità, creatività e intrattenimento, rendendo l 'esperienza di unboxing più coinvolgente e memorabile.

    Material Suppliers

    Amazon

    Year

    2020

    Country
    United States of America
    Reference Sector
    Furniture and Lighting AppliancesHousehold Accessories and Appliances
    Target Market
    B2C
    Project Type

    Commercialised Solution

    Project Focus
    Project Impact
    16. Adopting User Engagement, Gamification and Reward Systems 06. Enhancing Brand Communication and Customer Loyalty 08. Enhancing Decision-Making Intelligence 14. Enhancing Point-of-Sale Experience 
    Circular Economy Strategy
    —
    Smart Domain
    Connected Packaging
    Technological Component
    Data Carrier
    Specific Technology
    WebAR code
    Morphological Family
    —
    Material Family
    —
    Packaging Production Processes
    —
    Source link
    https://wwd.com/feature/amazons-ar-augmented-reality-1234632852/
    Video link
    https://www.youtube.com/watch?v=RHCwngbCdGo