Aircards

    An interactive packaging experience that turns product unboxing into an immersive and engaging moment.


    Aircards is a platform developed in 2020 in the UK. It enables brands to embed immersive WebXR experiences within product packaging design, creating interactive and memorable marketing activations. Using WebAR features such as product-tracked videos, 3D avatars, and animations emerging from the package, it transforms packaging into an experiential channel. 
    Un packaging interattivo che trasforma l’esperienza di apertura in un momento immersivo e coinvolgente.


    Aircards è una piattaforma sviluppata nel 2020 nel Regno Unito. Permette ai brand di integrare esperienze WebXR immersive all’interno del design del packaging, creando campagne di marketing interattive e memorabili. Attraverso contenuti WebAR come video tracciati, avatar 3D e animazioni che prendono vita dal prodotto, il packaging diventa un canale esperienziale. 
    Material Suppliers

    Aircard Studio

    Year

    2020

    Country
    United Kingdom
    Reference Sector
    BeverageCosmetics and Personal CareFashionFoodGardeningHealth and PharmaHome CarePet Care
    Target Market
    B2BB2C
    Project Type

    Commercialised Solution

    Project Focus
    Project Impact
    06. Enhancing Brand Communication and Customer Loyalty 08. Enhancing Decision-Making Intelligence 16. Adopting User Engagement, Gamification and Reward Systems 
    Circular Economy Strategy
    —
    Smart Domain
    Connected Packaging
    Technological Component
    Data Carrier
    Specific Technology
    AI and Machine LearningWebAR codeQR-Code
    Morphological Family
    —
    Material Family
    —
    Packaging Production Processes
    None / Not applicable
    Reference Link
    https://www.aircards.co/use-cases/ar-product-packaging
    Source link
    https://www.startus-insights.com/innovators-guide/smart-packaging-trends/#smart-packaging-codes
    Video link
    https://www.youtube.com/watch?v=kuCBgw8x9RA