Case Studies

    A curated selection of case studies documenting innovative solutions in the packaging sector across different production contexts and application fields. 

    The cases are catalogued according to predominantly design-driven and innovation-driven criteria, enabling observation of how materials, technologies, morphological configurations, and design strategies contribute to the evolution of packaging systems. 

    The comparative analysis of the cases highlights design approaches, innovation models, and emerging dynamics within contemporary supply chains. Digital technologies, sustainability strategies, and circular models are considered as interconnected dimensions contributing to the transformation of the packaging sector.

    Private Access Card
    Moët Hennessy delivers a post-purchase luxury digital experience through NFC-enabled Private Access Cards. Exclusive content and direct sales opportunities enhance customer loyalty, engagement, and interaction.

    Moët Hennessy Private Access Card, launched in 2021 in France, allows consumers to access exclusive content, videos, storytelling, event invitations, and special offers. The NFC-enabled cards act as direct sales points while collecting insights on user interactions. This personalized digital system strengthens brand relationships, simplifies sales operations, and boosts engagement and loyalty, addressing the needs of Sale Operations Simplification and Dematerialisation, Brand Communication and Loyalty Improvement, and User Engagement, Gamification and Reward System Application.
    Moët Hennessy offre un’esperienza digitale di lusso post-vendita tramite Private Access Card NFC. Contenuti esclusivi e punti vendita diretti rafforzano fidelizzazione, engagement e interazione dei clienti.

    Moët Hennessy Private Access Card, lanciata nel 2021 in Francia, permette ai consumatori di accedere a contenuti esclusivi, video, storytelling, inviti a eventi e offerte speciali. Le carte, abilitate da NFC, diventano punti di vendita diretti e raccolgono informazioni sulle interazioni degli utenti. Questo sistema digitale personalizzato rafforza il legame con il brand, semplifica le operazioni di vendita e stimola engagement e loyalty, rispondendo ai need di Sale Operations Simplification and Dematerialisation, Brand Communication and Loyalty Improvement e User Engagement, Gamification and Reward System Application.
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