6R3ENE

    Ferragamo transforms the in-store shopping experience with customizable sneakers and 3D holographic technology.

    In 2022, in New York, Salvatore Ferragamo opens the Greene Street concept store, offering the 6R3ENE program for customizable unisex sneakers. Customers choose colors and details while watching the customization process on a 3D holographic display. This interactive and playful experience enhances direct engagement with the product.
    Ferragamo trasforma l’esperienza di acquisto in-store con sneaker personalizzate e tecnologia olografica 3D.

    Nel 2022, a New York, Salvatore Ferragamo apre il concept store Greene Street, offrendo il programma 6R3ENE per sneaker unisex personalizzabili. I clienti selezionano colori e dettagli e osservano il processo di personalizzazione su un monitor tramite tecnologia olografica 3D. L’esperienza interattiva aumenta il coinvolgimento diretto e ludico con il prodotto.
    Material Suppliers

    Salvatore Ferragamo

    Year

    2022

    Country
    United States of America
    Reference Sector
    Fashion
    Target Market
    B2C
    Project Type

    Commercialised Solution

    Project Focus
    Project Impact
    16. Adopting User Engagement, Gamification and Reward Systems 06. Enhancing Brand Communication and Customer Loyalty 14. Enhancing Point-of-Sale Experience 
    Circular Economy Strategy
    —
    Smart Domain
    Connected Packaging
    Technological Component
    Data Carrier
    Specific Technology
    WebAR code
    Morphological Family
    —
    Material Family
    —
    Packaging Production Processes
    —
    Source link
    https://www.forbes.com/sites/stephaniehirschmiller/2022/06/24/ferragamo-experiential-retail-nfts-hologram-tech-daniella-vitale-interview/