ITC Limited

ITC Limited is an Indian conglomerate headquartered in Kolkata, operating across FMCG, paperboards and packaging, agri business and information technology. For the packaging system, its relevance is twofold: on one side, it acts as a brand owner through its FMCG portfolio, using packaging for the protection, preservation, distribution and communication of consumer goods; on the other, it operates directly as an industrial packaging actor through its Packaging & Printing Business and Paperboards & Specialty Papers Division. ITC states that its Packaging & Printing Business is one of the leading players in the packaging ecosystem and converts more than 100,000 tonnes of paper, paperboard and laminates per year; its Paperboards division manufactures packaging and graphic boards and specialty papers. The classification includes prevention and end-of-life management because of the company’s positioning around fibre-based materials, paper-based solutions, sustainability, waste management and circularity. The case is relevant for the integration of materials, converting, brand ownership, agri-food supply chains and industrial strategies for sustainable packaging. 
ITC Limited è un conglomerato indiano con sede a Kolkata, attivo in FMCG, paperboards and packaging, agri business e information technology. Ai fini del packaging system, la sua rilevanza è duplice: da un lato opera come brand owner attraverso il portafoglio FMCG, utilizzando packaging per protezione, conservazione, distribuzione e comunicazione di prodotti di largo consumo; dall’altro opera direttamente come attore industriale del packaging attraverso la Packaging & Printing Business e la Paperboards & Specialty Papers Division. ITC dichiara che la propria Packaging & Printing Business è tra i principali player del packaging ecosystem e che converte oltre 100.000 tonnellate annue di carta, cartoncino e laminati; la divisione Paperboards produce packaging and graphic boards e specialty papers. La classificazione include prevenzione e fine vita per il posizionamento su materiali cellulosici, soluzioni paper-based, sostenibilità, waste management e circularity. Il caso è rilevante per l’integrazione tra materiali, converting, brand ownership, filiere agroalimentari e strategie industriali di packaging sostenibile. 
ITC Limited
Role in the Packaging System
Reference Link
https://itcportal.com
Country
Address

Virginia House, 37 J L Nehru Road - 700071 Kolkata