ImpacX
impacX, formerly Water.io, is an Israeli company specialised in smart packaging and connected packaging for brands in the water, supplements, pharma and consumer packaged goods sectors. The company develops an end-to-end IoT platform that turns bottles and packages into connected devices through sensors, mobile apps, brand dashboards, cloud servers and algorithms. Within the packaging system, it operates as a provider of technologies, digital components and design expertise for the material-digital integration of packaging. Its relevance concerns the communicative, digital and systemic dimensions of the extended packaging system: packaging becomes a data interface between product, consumer and brand, enabling usage monitoring, reminders, engagement, personalisation, auto-replenishment and analytics. The classification also includes prevention and end-of-life management, particularly for solutions aimed at reusable bottles and the reduction of single-use packaging, although this introduces design trade-offs related to sensors, electronics, energy use and end-of-life complexity.
impacX, già Water.io, è una società israeliana specializzata in smart packaging e connected packaging per brand nei settori acqua, integratori, pharma e consumer packaged goods. L’azienda sviluppa una piattaforma IoT end-to-end che trasforma bottiglie e confezioni in dispositivi connessi attraverso sensori, app mobile, dashboard per i brand, cloud server e algoritmi. Nel packaging system opera come fornitore di tecnologie, componenti digitali e competenze progettuali per l’integrazione materiale-digitale dell’imballaggio. La sua rilevanza riguarda la dimensione comunicativa, digitale e sistemica dell’extended packaging system: il packaging diventa interfaccia dati tra prodotto, consumatore e brand, abilitando monitoraggio d’uso, reminder, engagement, personalizzazione, auto-replenishment e analytics. La classificazione include anche prevenzione e fine vita, in particolare per le soluzioni rivolte a reusable bottles e alla riduzione del packaging monouso, pur con trade-off legati a sensoristica, elettronica, energia e complessità del fine vita.
Address
Bergman Street, 2, Entrance A, 2nd floor - 7670503 Park Hamada,