Circular Pet
Circular Pet SpA is a Chilean premium hypoallergenic pet-food brand for dogs and cats, based on insect protein, particularly black soldier fly larvae. The website presents its offer as an “insect powered superfood”, mono-protein, highly digestible and developed with the support of veterinary experts from Universidad de Chile; its products include hypoallergenic pet food, snacks, dental treats, complementary products and subscription services. Within the packaging system, it primarily acts as a packaging user company and brand owner, using primary, informational, logistics and D2C packaging to protect, preserve, distribute and communicate pet-food products subject to requirements for safety, traceability, shelf life and correct feeding. The classification includes Distribution, Retail and Logistics because its business model integrates e-commerce, subscription services, Mercado Libre, authorised retail and the logistics operator Packner. It also includes prevention and end-of-life management in a systemic sense, as Circular Pet is framed around circular-economy principles and the reduction of the environmental footprint of pet nutrition, while still requiring a separate assessment of the actual packaging materials used. The case is relevant to trade-offs between sustainable formulation, environmental communication, food safety, pet-food packaging, D2C logistics and packaging end-of-life management.
Circular Pet SpA è un brand cileno di pet food premium ipoallergenico per cani e gatti, basato su proteina di insetti, in particolare larva di mosca soldato nera. Il sito presenta l’offerta come “insect powered superfood”, monoproteica, ad alta digeribilità e sviluppata con il supporto di esperti veterinari dell’Universidad de Chile; i prodotti includono alimento ipoallergenico, snack, dental treats, complementi e servizi di abbonamento. Nel packaging system opera principalmente come packaging user company e brand owner, perché utilizza packaging primario, informativo, logistico e D2C per proteggere, conservare, distribuire e comunicare alimenti per animali soggetti a requisiti di sicurezza, tracciabilità, shelf life e corretta somministrazione. La classificazione include Distribution, Retail and Logistics perché il modello commerciale integra e-commerce, subscription, Mercado Libre, retail autorizzato e operatore logistico Packner. Include anche prevenzione e fine vita in senso sistemico, poiché Circular Pet nasce da una logica di economia circolare e riduzione dell’impronta ambientale della nutrizione animale, pur richiedendo una valutazione distinta dei materiali di packaging effettivamente impiegati. Il caso è rilevante per il trade-off tra sostenibilità della formula, comunicazione ambientale, sicurezza alimentare, packaging per pet food, logistica D2C e gestione del fine vita degli imballaggi.
Address
El Ciruelillo, 4041, of. 117 - Vitacura, Santiago, Región Metropolitana